Boutique web studio · Miami

Fast sites that turn visitors into clients — and stores that sell.

Custom websites and Shopify storefronts for Miami brands — built to load fast, look established, and convert.

Websites from $1,997 · Online stores from $5,000
Booking sites in 5–10 business days · Shopify in 3–6 weeks.

5.0 on Google 100 PageSpeed (verified) Now booking new projects Replies within 1 business day View Live Reviews
★ 5.0 on Google100 PageSpeed (verified)Now booking new projectsReplies within 1 business dayView Live Reviews
01 — Work Selected work

Selected work.
Real builds.

Live client sites you can open right now — plus a pre-launch Shopify case study with walkthrough video.

L'ESSENCE Shopify storefront — Twenty Chapters, One Story Custom Shopify View case study →
Custom Shopify · Luxury fragrance

L'ESSENCE

Cinematic storefront · 20 chapters · smart search & olfactory filters

A perfume house built as a narrative — not a catalog. First storefront, from scratch.

Case study · pre-launch View case study →
Amy's Beauty Bar website — live preview Booksy booking View live →
Beauty Studio

Amy's Beauty Bar

Booksy booking · luxury mobile design · Miami

High-end esthetician site — every tap drops clients into her calendar.

amysbeautybar.netlify.app Visit live →
Serenity Haven Psychology website — calm telehealth therapy preview Insurance booking View live →
Psychology · Telehealth

Serenity Haven Psychology

98 PageSpeed · Headway & Rula · bilingual FL & PR telehealth

Calm cream-and-gold therapy site with insurance-ready booking paths.

serenityhavenpsychology.com Visit live →
Barbershop

Extreme Cuts II

97 PageSpeed · WhatsApp booking · walk-ins welcome · Hammocks Blvd

Dark chrome barbershop — logo hero, full menu, every Book button wired to WhatsApp.

extremecutstwo.netlify.app Visit live →
Esteban Consulting website — live preview Stripe checkout View live →
Sales funnel · Stripe

Esteban Consulting

Conversion funnel · Stripe checkout · custom offer page

Custom sales funnel with Stripe checkout and a multi-offer page — same build standard I bring to every client project.

estebanconsulting.co Visit live →
Esteban Web Studio website — live preview Inquiry funnel View live →
Own brand · Studio

Esteban Web Studio

98 PageSpeed · inquiry funnel · conversion-first layout

This site — built to the same performance and conversion standard as client work.

estebanwebstudio.com Visit live →
02 — Clients What they say

Results speak louder
than promises.

"I'm absolutely obsessed with my new website! Esteban was super responsive and brought my vision to life perfectly — and completed the whole thing in about half a day. It feels professional, luxurious, and truly represents my brand. The whole process was stress-free and I've already gotten so many compliments. Highly recommend Esteban!"
A
Amy Rodriguez
Amy's Beauty Bar · Miami
"I'm not gonna lie, the site came out way better than I expected. Looks like something a big shop would have. Clients tap one button and the booking comes straight to my phone — I've already got people finding me through it. Esteban knew exactly what he was doing. I'll definitely recommend."
G
Guillermo
Extreme Cuts II · Miami
"I couldn't be happier with my website. Esteban was professional, patient, and incredibly easy to work with throughout the entire process. He transformed my vision into a beautiful, polished website that truly reflects my brand. If you're looking for someone who delivers quality work and exceptional service, I highly recommend Esteban Web Studio."
T
Tamara Ayala, LP
Serenity Haven Psychology

Verified on Google — see what Miami clients say on our Business Profile.

See our Google reviews
03 — Performance Verified · PageSpeed Insights

Fast sites win customers.
Here's the proof.

Real Lighthouse metrics on mobile. Tap any card to open the live Google result.

Most local businesses are still on slow templates — yours doesn't have to be.

04 — Founder Founder-led studio

Esteban Otero

Founder, Esteban Web Studio

Esteban Web Studio is a founder-led practice in Miami — built to give local businesses a premium online presence without agency retainers or the runaround.

Every project gets my full attention: discovery, design, build, and launch. One studio, one standard, one person accountable from start to finish.

"Your website is either your best salesperson — or the reason they call your competitor."
05 — Approach Why founder-led

One studio. One person.
No runaround.

From first call to launch, you work directly with me — never a sales rep who vanishes and a junior who takes over.

You deal with me, start to finish

Discovery, design, build, launch — one point of contact accountable the whole way. No hand-offs, no telephone game, no "let me check with the team."

Agency quality, without agency pricing

You get premium, custom work at a flat rate — not a retainer, not padded hours, not a template dressed up as bespoke.

I hand you the keys

I deploy, wire your booking, and you own it 100% at launch. The Monthly Care Plan is there if you want ongoing updates handled.

06 — What's included Every build

More than a pretty site.
Built to book clients.

Custom design and speed are the foundation — conversion setup and SEO-ready structure are what turn visitors into calls, bookings, and payments.

Custom design

Brand-matched layout — not a generic template. Your photos, services, and voice.

  • Mobile-first layout
  • Your colors, logo & imagery
  • Menu, pricing & key sections

Speed & performance

Fast load times keep mobile visitors from bouncing — and Google rewards it.

  • 90+ mobile PageSpeed target
  • Optimized images & clean code
  • Verified Lighthouse metrics

Conversion setup

Every site is wired so the next customer knows exactly what to do — one tap, no confusion.

  • Booking → WhatsApp, Booksy, Calendly & more
  • Stripe & click-to-call
  • Clear CTAs above the fold

SEO-ready

Built so Google can read, index, and serve your site — the technical foundation local businesses need.

  • Page titles & meta descriptions
  • Clean heading structure
  • Schema markup where relevant
07 — Process How it works

Our process.
Live in 5–10 business days.

01 / DISCOVERY

Scope & goals

A focused call or intake. Your business, your audience, and the one action every visitor should take. 50% deposit to reserve your build slot.

02 / DESIGN & BUILD

Craft & preview

You send photos and details. I design, build, and deliver a preview before anything goes live. No surprises.

03 / LAUNCH

Live & yours

Deployed, booking wired, keys handed over. Add the Monthly Care Plan for ongoing updates and peace of mind.

08 — Investment Simple pricing

Choose what fits
your business.

Two clear paths: booking/brochure websites, or Shopify online stores. Flat rates. Custom-built. 100% yours at launch.

Websites

Booking & brochure sites for local service businesses.

Starter
$1,997

Simple 5-page site — get online and start taking bookings.

  • 5 essential pages (Home, Services, About, Contact, Booking)
  • Mobile-optimized, fast-loading custom design
  • Booking & contact forms (Booksy, WhatsApp, Calendly, etc.)
  • Basic local SEO setup
  • 1 round of revisions
  • Delivered in 5–7 business days

Ideal for barbers, salons, solo services getting online.

Choose Starter
Premium
$2,997

8–10 pages for established local businesses that want to stand out.

  • Everything in Starter, plus 8–10 pages (gallery, blog, testimonials, more)
  • Advanced booking calendar, payment integration, newsletter signup
  • Premium custom design with higher-end visuals
  • Stronger SEO foundation
  • 2 rounds of revisions
  • 1 month Care Plan included
  • Delivered in 7–10 business days

For businesses that want to stand out and grow from day one.

Choose Premium

Monthly maintenance

Care Plan

$97/month

Ongoing updates, security, speed optimization, content changes, uptime monitoring, priority response.

Add Care Plan
Online Stores

Shopify stores for brands that sell products online.

Shopify Store
from$5,000

Clean, professional store ready to sell.

  • Full Shopify store, custom-designed to your brand
  • Up to 20 products uploaded & configured
  • Collection pages, product pages, cart & native checkout
  • Standard filters + search, discounts, shipping & tax setup
  • 2 rounds of revisions
  • Delivered in ~3–4 weeks

If you just need to sell products cleanly → Shopify Store.

Choose Shopify Store
Custom Shopify
from$8,000

Premium brands that want a store like a major label.

  • Everything in Shopify Store, plus custom metafields
  • Custom-coded Liquid sections beyond the theme
  • Advanced filtering & search by custom attributes
  • Cinematic / editorial design & motion polish
  • Up to 30 products · 2 rounds of revisions
  • Delivered in ~4–6 weeks

Custom product data, bespoke sections, and advanced filtering for premium brands.

Choose Custom Shopify

Monthly maintenance

Shopify Care Plan

$250/month

Everything in Care Plan, plus product & collection updates, theme/app monitoring, checkout & discount upkeep, priority store support.

Add Shopify Care

Each build includes the revision rounds listed. Additional changes are quoted separately. 50% deposit to start.

Not included: paid apps & subscriptions, product photography, copywriting, domain registration, Shopify fees — quoted or paid separately.

Balance due before launch / store transfer · Need it live fast? Expedited delivery +$300 for booking sites.

Satisfaction guaranteed — we revise until it's right, within your included rounds.

Preview before launch. Your revision rounds are included to get every detail right.
Client proof

One tap, and the booking hits their phone.

"My site came out way better than expected — looks like something a big shop would have. Clients tap one button and the booking comes straight to my phone. I've already got people finding me through it."

— Guillermo Abreu, Extreme Cuts II · Miami

Verified on Google — see more reviews

All reviews verified on Google.

09 — FAQ Good to know

Questions,
answered.

How do payments work?
A 50% deposit is required before any work begins — no exceptions. The remaining balance is due at launch. The deposit reserves your spot and keeps the project moving on schedule.
How long does it take?
Booking/brochure sites: Starter in 5–7 business days, Premium in 7–10. Shopify stores: about 3–4 weeks (Shopify Store) or 4–6 weeks (Custom Shopify). Expedited delivery (+$300) available for booking sites.
What's the difference between Shopify Store and Custom Shopify?
If you just need to sell products cleanly → Shopify Store. If you want custom product data (metafields), custom-built sections, and advanced filtering/search → Custom Shopify.
What do you need from me?
Logo, photos, services/products & prices, and how customers should reach you (or checkout). No logo yet? I can help with look, colors, and direction before we build.
What's not included?
Paid apps & subscriptions, product photography, copywriting (beyond light polish), domain registration, and Shopify subscription/transaction fees — quoted or paid separately.
Can customers book through the site?
Yes — wired to WhatsApp, Booksy, or your preferred booking flow. Exactly like Amy's Beauty Bar and Extreme Cuts II. Online stores get native Shopify cart & checkout.
Do I own the website?
100%. You own the site/store at launch. Domain stays in your name.
Why not use Wix or Squarespace?
Templates look like templates. They're often slow, generic, and bury the booking button. You invest once and own a site built around your business — not another monthly subscription to fight with.
10 — Contact Project inquiries

Stop losing customers
to a weak first impression.

One conversation, one flat price. Choose a package and I'll confirm the scope and next steps.

Now booking new projects · Miami & remote

Flat pricing. No hourly billing. No surprise invoices.
Prefer to talk? Call (305) 330-4207.

Project inquiry

Brief intake. We'll follow up with scope and investment.