Cinematic, conversion-built websites for beauty, wellness, and fragrance brands that have outgrown generic. Built by one obsessive in Miami — not a production line.
Fragrance brands, beauty studios, and wellness practices. Open them on your phone — they load in under two seconds.
Live and selling · niche, designer, and Arabic houses
A custom Shopify storefront — dark, curated, and built so browsing feels like walking a counter. He commissioned a second store after the first one launched. Shopify storefronts start at $9,000.
Twenty scents · two brand worlds
A cinematic luxury fragrance brand built from zero — custom Shopify theme, twenty scents, two brand worlds.
One Calendly — on every Book button and inside the page
Film, commercials, music videos, bridal, and classes. Book a Project opens her 30-minute calendar. The call sheet embeds that same calendar, matched to the site, and it loads only when someone reaches it.
Booksy booking on every CTA · luxury mobile design · Miami
High-end esthetician site — every tap drops clients into her calendar.
Bilingual practice site with insurance-ready intake
New clients pick their insurance path and book without a phone call — in English or Spanish, across FL and PR.
Booking form that routes straight to the owner's phone
Packages and a service map — a customer picks a package and the job lands on his phone. 100 PageSpeed.
100 PageSpeed · every Book button → WhatsApp · Hammocks Blvd
Dark chrome barbershop — full menu, every Book button wired to WhatsApp.
Every one of these is live right now — open them on your phone and check the load time yourself. Building an online store instead? See Shopify work and pricing →
Luxury beauty, fragrance, and lifestyle brands — real results, real clients.
"Excellent experience! The team was professional, responsive, and delivered a beautiful, high-quality website. They understood our vision and paid attention to every detail. Highly recommended!"
"Esteban, created my website. He's professional and paid attention to every detail. I am extremely impressed and glad that I hired him to create my website. I highly recommend him."
"I'm absolutely obsessed with my new website! Esteban was super responsive and brought my vision to life perfectly. It feels professional, luxurious, and truly represents my brand. The whole process was stress-free and I've already gotten so many compliments. Highly recommend Esteban!"
"I couldn't be happier with my website. Esteban was professional, patient, and incredibly easy to work with throughout the entire process. He transformed my vision into a beautiful, polished website that truly reflects my brand. If you're looking for someone who delivers quality work and exceptional service, I highly recommend Esteban Web Studio."
"I am incredibly happy and grateful for your support and for helping me design my website. Thank you so much for everything. You are the best! The work you did was absolutely outstanding. I truly appreciate your professionalism, creativity, and dedication. I highly recommend your services."
"I'm not gonna lie, the site came out way better than I expected. Looks like something a big shop would have. Clients tap one button and the booking comes straight to my phone — I've already got people finding me through it. Esteban knew exactly what he was doing. I'll definitely recommend."
I start from your visual world — your photography, your aesthetic, the feeling your brand already carries. Then I engineer a site that amplifies it.
Within 24 hours you have a live private link. You direct the revisions. Nothing goes public until it's right.
You control the moment it goes live. I handle the technical side — domain, speed, SEO foundation — so the launch is clean.
Every project is custom-built from scratch. The code, the domain, the hosting — yours at launch. Two scopes, one standard.
Same studio. Same obsessive standard. Two ways to own it.
One investment. Custom-built, cinematic, and yours at launch — the code, the domain, the hosting. No dependency, no landlord.
For the brand that's ready to own a digital presence that matches what they've built.
Start a project50% to start. 50% at launch. Everything in writing.
A full custom Shopify storefront — dark, curated, and built so browsing feels like an experience. Live and selling from day one.
For the brand ready to sell online the way the product deserves.
Start a projectSelling products instead of booking appointments? I also build custom Shopify storefronts — see Shopify pricing →
50% to start, 50% at launch — everything agreed in writing before a dollar moves. First year of hosting and care included on every build. Full payment terms here.
Results in 90 days — or I keep building. Conversion tracking goes in on day one. If your new site isn't producing more leads or sales than your old one within 90 days of launch, I keep optimizing it at no additional cost until it does.
Applies to any build with tracking left in place. You see the full site as a private preview before anything goes public, and nothing launches until you're happy with it.One investment. Custom-built and yours at launch. After one new client it begins to pay for itself.
One investment. A storefront built to sell — not a theme with your products dropped on top.
Website and Shopify storefront. One studio, one vision, built together.
Every project starts with a conversation. Fill out the form and I'll come back to you within one business day.
Real mobile scores from sites I built. Tap a card and open the live site — feel how fast it is. I will not send you to a Google tool that flakes out.
In August 2026 I tested 48 independent Miami brand websites on Google's Lighthouse mobile test. Every single one missed Google's 2.5-second loading target — the median took 9.4 seconds. Yours doesn't have to.
Google's own research found that 53% of mobile visits are abandoned when a page takes longer than three seconds. At nine, you're losing most of the people who already found you and were ready to book — and you never see it happen.
Loading speed is a confirmed Google ranking signal. It won't beat better content on its own — but when you and the business down the street look equally relevant, the faster site wins the tiebreaker. Over four seconds puts you in Google's "poor" bucket.
Every click you paid for that gives up before the page loads is money spent on someone who never saw your offer. A slow site quietly raises the cost of every single lead you buy.
Sources: Google, “The Need for Mobile Speed”; Google Search Central documentation on Core Web Vitals.
Esteban Otero / Founder, Esteban Web Studio
I'm Esteban — I build cinematic websites for luxury beauty, wellness, and fragrance brands. Every project is mine from first sketch to launch. No account managers, no handoffs, no diluted vision.
I build lean and hand-tuned — no bloated page builders, no plugin stacks. That's what lets a site look genuinely high-end and load the instant someone taps it, instead of making them wait while a template crawls. Most designers trade one for the other. You shouldn't have to.
I research what's already public, send a preview, and launch when you approve it — one point of contact the whole way, one flat price, no runaround. Buy it and I hand you the keys at launch.
Fast, premium, and built around your business — not a theme with your logo dropped on top.
"A luxury brand without a luxury web presence is leaving the most important first impression to chance."
I take two new clients a month — that's it. If the timing is right, fill in the form and I'll come back to you within one business day.
Met me in person? Save my contact · digital card
Enter your website and you'll have a teardown back in about a minute — your real mobile load time measured by Google, what each problem is costing you in seconds, and where the path to booking you breaks. Yours to keep, whether you ever hire me or not.
Get your free teardown → Rather not fill anything in? Text me the address instead.Brief intake. We'll follow up with scope and investment.
