Custom, fast websites for established Miami service businesses — wired so one tap becomes a booked appointment. Live in 10 business days. Buy it outright for $2,997 and it's yours at launch.
Free teardown — no call, about a minute. $1,498.50 deposit to own it. Both doors below →
Not mockups and not concepts — four working client sites you can open on your phone this second.
Bilingual practice site with insurance-ready intake
New clients pick their insurance path and book without a phone call — in English or Spanish, across FL and PR.
Booking form that routes straight to the owner's phone
Packages, memberships, and a service map — a customer picks a package and the job lands on his phone. 100 PageSpeed.
Booksy booking on every CTA · luxury mobile design · Miami
High-end esthetician site — every tap drops clients into her calendar.
97 PageSpeed · every Book button → WhatsApp · Hammocks Blvd
Dark chrome barbershop — full menu, every Book button wired to WhatsApp.
Every one of these is live right now — open them on your phone and check the load time yourself. Building an online store instead? See Shopify work and pricing →
Real Miami businesses. Real results — bookings and storefronts.
"I'm not gonna lie, the site came out way better than I expected. Looks like something a big shop would have. Clients tap one button and the booking comes straight to my phone — I've already got people finding me through it. Esteban knew exactly what he was doing. I'll definitely recommend."
"I couldn't be happier with my website. Esteban was professional, patient, and incredibly easy to work with throughout the entire process. He transformed my vision into a beautiful, polished website that truly reflects my brand. If you're looking for someone who delivers quality work and exceptional service, I highly recommend Esteban Web Studio."
"I am incredibly happy and grateful for your support and for helping me design my website. Thank you so much for everything. You are the best! The work you did was absolutely outstanding. I truly appreciate your professionalism, creativity, and dedication. I highly recommend your services."
"I'm absolutely obsessed with my new website! Esteban was super responsive and brought my vision to life perfectly. It feels professional, luxurious, and truly represents my brand. The whole process was stress-free and I've already gotten so many compliments. Highly recommend Esteban!"
"Excellent experience! The team was professional, responsive, and delivered a beautiful, high-quality website. They understood our vision and paid attention to every detail. Highly recommended!"
I build the site either way. Pay monthly and half of every payment buys it. Pay once and the keys are yours at launch. That last part is the whole difference.
Same studio. Same 10-day build. You pick whether $2,997 leaves your account this month.
The power move. You write one cheque, I hand you the keys at launch, and you never pay me another dollar unless you want to.
For the owner who has the cash and wants the asset in their name on day one.
Own it outright — $2,997$1,498.50 due now, final, no refund. Balance at launch.
The second door — if three thousand dollars is working harder in the business than sitting in a website invoice. I build it, host it, and change whatever you want.
The smart path if the cash needs to stay in the business. Half of it is already buying the asset.
Start monthly — $200Larger projects
Multi-location businesses, multiple providers or service lines, or custom functionality — intake flows, portals, payments, integrations. Copywriting and photo direction handled with you. Scope, price, and timeline confirmed in writing before you deposit a cent.
Selling products instead of booking appointments? I also build custom Shopify storefronts — see Shopify pricing →
Monthly: $200 starts the build (final, no refund), then $397/month, cancel any future month. Signature: $1,498.50 deposit (final, no refund), balance at launch, first year of care included, then $97/month only if you want me to keep hosting it. The full payment terms are here.
More bookings in 90 days — or I keep building. Call, form, and booking tracking goes in on day one. If your new site isn't producing more of them than your old one within 90 days of launch, I keep optimizing it at no additional cost until it does.
Applies to Signature and Bespoke builds with tracking left in place. On the monthly plan you carry no risk at all — cancel any month you're not happy. You also see the full site as a private preview before anything goes public, and nothing launches until you're happy with it.One payment. If a client is worth $1,500, two of them cover the whole thing. After that it's yours.
Then $397 a month. One extra booked job covers it for most service businesses in this city.
Half of every payment comes off a $3,500 buyout. Stay long enough and there is no final cheque.
The monthly path costs more over three years. That's honest. What it buys is not having $2,997 leave this month — and still ending up with the site.
A focused call or intake. Your business, your audience, and the one action every visitor should take. 50% deposit to reserve your build slot.
You send photos and details. I design, build, and deliver a preview before anything goes live. No surprises.
Deployed, booking wired, tracking on. If you bought it outright the keys are yours; on the monthly plan I keep running it and you never think about it again.
Real mobile scores from sites I built. Tap a card and open the live site — feel how fast it is. I will not send you to a Google tool that flakes out.
In August 2026 I tested 48 independent Miami service business websites on Google's Lighthouse mobile test. Every single one missed Google's 2.5-second loading target — the median took 9.4 seconds. Yours doesn't have to.
Google's own research found that 53% of mobile visits are abandoned when a page takes longer than three seconds. At nine, you're losing most of the people who already found you and were ready to book — and you never see it happen.
Loading speed is a confirmed Google ranking signal. It won't beat better content on its own — but when you and the business down the street look equally relevant, the faster site wins the tiebreaker. Over four seconds puts you in Google's "poor" bucket.
Every click you paid for that gives up before the page loads is money spent on someone who never saw your offer. A slow site quietly raises the cost of every single lead you buy.
Sources: Google, “The Need for Mobile Speed”; Google Search Central documentation on Core Web Vitals.
Esteban Otero / Founder, Esteban Web Studio
I'm Esteban — founder of Esteban Web Studio, and the only person who touches your project. No sales rep who vanishes, no junior who takes over after the contract is signed.
I build lean and hand-tuned — no bloated page builders, no plugin stacks. That's what lets a site look genuinely high-end and load the instant someone taps it, instead of making them wait while a template crawls. Most designers trade one for the other. You shouldn't have to.
Discovery, design, build, launch — one point of contact the whole way, one flat price, no runaround. Buy it and I hand you the keys at launch. Pay monthly and I keep the keys until you've earned them.
Fast, premium, and built around your business — not a theme with your logo dropped on top.
"Your website is either your best salesperson — or the reason they call your competitor."
Two ways: $2,997 and you own it, or $200 to start and $397 a month with half buying the site. I take three projects a month. Tell me which door and I'll come back within one business day.
Met me in person? Save my contact · digital card
Enter your website and you'll have a teardown back in about a minute — your real mobile load time measured by Google, what each problem is costing you in seconds, and where the path to booking you breaks. Yours to keep, whether you ever hire me or not.
Get your free teardown → Rather not fill anything in? Text me the address instead.Brief intake. We'll follow up with scope and investment.
